Packaging often decides whether a factory blank becomes a shelf-ready private label. Plan artwork early — lead times can exceed foam sampling.
Common packaging levels
- Bulk polybag — lowest cost; distributors who re-pack
- Header card + polybag — peg-friendly sports / hardware chains
- Folding carton / window box — pharmacy and lifestyle retail
- Gift / duo pack — seasonal and e-commerce bundles
Labeling & identity
Decide what must appear on-pack: brand logo, size, material callouts, care icons, barcode, country of origin and market-specific warnings. For multi-country launches, design modular language panels.
Barcode & data hygiene
Assign unique barcodes per size (and colorway). Share a size-run matrix so carton labels match your WMS — mismatched barcodes are a top cause of receiving delays.
Master carton tips
- Standardize pairs per carton to simplify freight quotes.
- Print SKU, size mix and PO number on two adjacent faces.
- Specify moisture barrier needs for humid destinations.